Greensboro, AL Logo

Greensboro is located in western Alabama and known as the state’s catfish capital. The goal was to refresh the preexisting visual language for the city by paying homage to the catfish while also emphasizing community, togetherness, and hospitality. The form in the center of the logo is designed to depict a catfish tail while also doubling as a heart. The bright colors seek to promote a spirit of liveliness and energy in this city established nearly 200 years ago.